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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Week 6 Discussion_16...
The argument that stood out to me most is that ethnic studies would help white students to better understand inequality. In American society, schools are still segregated even after the initiative of...

Week 6 Discussion
Week 6 Discussion

The argument that stood out to me most is that eth

Essay 1_1633088227.d...
In case of aviation safety management, the major aspect is to ensure that there is proper implementation of the actions to be taken. Moreover, there has to be an attempt made so that there is minimiza...

Essay 1
Essay 1

In case of aviation safety management, the major a

Module 2 Discussion_...
Network segmentation is the splitting or separating of network traffic into smaller portions to achieve certain characteristics or "better suit" the network demands. Typically, this separation or segm...

Module 2 Discussion
Module 2 Discussion

Network segmentation is the splitting or separatin

Wk 5 DQ

Wk 5 Dq

Q • Imagine that a large super-center grocery store has the ultimate database for 80% of their shopping customers. They track purchasing behavior through their customer appreciation program that captures basic demographic, address, and contact information as well as all purchasing behavior. Discuss how this database might be used to support personal selling and direct response marketing.

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Database marketing is the general practice of leveraging customer data to convey more personalized relevant and effective marketing messages to both the existing and potential customers. Database marketing can be used for selling products, retention and building stronger relationships with the customers ("The Ultimate Guide to Database Marketing: Examples & Benefits - Stirista", 2020). This is an important technique because it enables marketers and advertisers to create relevant messages to their current and potential customers. It also helps in customer segmentation by separating existing customers from the new leads.